The Entre Serras Project (PES) is a contemporary art programme that explores the connection between artistic practices and the landscape of mountains.
Through an on-going programme of artistic residencies, workshops and exhibitions, the project aims to be a network of contemporary artists in connection with populations in low-density territories. Its current agenda runs across three years in three countries (Portugal, Spain and France).
Clients
Instituto Politécnico de Lisboa;
Museu da Paisagem;
Projeto Entre Serras
Category
Visual Identity
Print design
Digital design
Using the original logo as a starting point, we developed a visual identity that evokes the programme's contemporary art connections, while also being aimed at the general public.
The process started with simplifying the logo and moved on to defining the typography, colour palette and visual language that is flexible, yet easy recognise.
The Entre Serras Project (PES) is a contemporary art programme that explores the connection between artistic practices and the landscape of mountains.
Through an on-going programme of artistic residencies, workshops and exhibitions, the project aims to be a network of contemporary artists in connection with populations in low-density territories. Its current agenda runs across three years in three countries (Portugal, Spain and France).
Clients
Instituto Politécnico de Lisboa;
Museu da Paisagem;
Projeto Entre Serras
Category
Visual Identity
Print design
Digital design
Using the original logo as a starting point, we developed a visual identity that evokes the programme's contemporary art connections, while also being aimed at the general public.
The process started with simplifying the logo and moved on to defining the typography, colour palette and visual language that is flexible, yet easy recognise.