APAP (Landscape Architects Association)

APAP (Associação Portuguesa dos Arquitectos Paisagistas; Portuguese Landscape Architects Association) is the main professional membership organisation for Landscape Architects in the Portugal, advocating for a greater understanding of the value of this profession.

Being a solid institution running for over 30 years, their main goal for refreshing their visual identity was modernising their communications, while keeping the familiarity of their original logo. Respecting its main structure, we reworked and modernised its shape with a view to improve readability and functionality.

Client

APAP — Associação Portuguesa dos Arquitectos Paisagistas

Category

Visual Identity
Print design
Digital design

Based on one of the core principles of landscape architecture — fostering an integration of all parts of the ecosystem (animals, plants, geological forces and human intervention) — we created a visual system with of geometric modules, which combined together create meaning and compose an integrated visual system.

These modules can be filled with material textures, such as the ones we find in the landscape and in architecture.

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