Kyndling is a fintech startup that helps finance professionals creating models in an easier and more creative way. Their rebrand was oriented towards showing the brand's focus on creativity through strong colours while pushing for the mathematical imaginary with abstract geometrical illustrations.
Kyndling's main feature introduces tools that reduce manual work for advanced Excel users, leaving them time to focus on what's important.
"Mariana really took the time and effort to understand what I wanted, and also helped tease out the essence — the bits that I couldn't articulate with words. The brand she built is a true asset, and something that I have been able to leverage, and will continue to for a very long time."
Jake Touw, Founder